PRESS RELEASE

Milwaukee Riverwalk District ends RiverSplash due to increasing costs; marketing efforts to be redirected

MILWAUKEE, Wis. (December 22, 2009) – After 20 years of providing free entertainment along the Milwaukee RiverWalk, the Milwaukee Riverwalk District will discontinue the three-day RiverSplash celebration held in early June.  Challenging economic times combined with increasing administrative and operative costs were factors in the decision.  The organization hopes to develop new initiatives in 2010.

“The decision to discontinue RiverSplash has not been an easy one,” said Marsha Sehler, board member of the Milwaukee Riverwalk District. “RiverSplash has had a successful 20-year run, but festivals are costly ventures and have their life cycles.  It’s time for us to redirect our energies.”

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